- 1. Please tell us about Namedrive and the services it offers to Polish domainers. Why did you choose to serve the Polish market?
NameDrive is a premium domain monetization service. Since our launch in August 2005, we have grown very rapidly, becoming Google's fastest-growing advertising partner of all time. We currently control over 2 million domains on our system of which over 900,000 are actively parked with us. Our growth has been based on innovation, very customisable parking pages, great customer service and high payouts to our customers. We concentrate on domain monetization (via domain parking) but also offer brokerage and sales services (Broker Select and Park&Sell). We offer all of these services to our users in Poland, although our expertise in brokerage and sales is obviously not as strong in Poland as it is in the US and Germany. We chose the Polish market because we like to focus on niche markets where other companies are somewhat behind. We saw the potential in the market as the Polish economy is booming and it is a market with a lot of power in the future internet.
2. What to do and not to do when parking domain names? What kind of domains and strategies you do not accept ?
Something which many people overlook is the term "parking" is a passive term. Google stipulates that parked domains cannot have traffic manipulated or driven to them. Domain parking is a method of monetizing traffic which is coming to a domain from natural sources. These mainly come from three sources - direct type in to the browser bar (Direct Navigation), a web search or a link to an old page which is now the parking page. These are the only types of traffic we allow on our system. Any traffic which is sent to the domains is not allowed.
3. How would you compare the Polish market for domain names to other markets you are involved in?
We do a lot of work in the US which is obviously the most mature in the market. Germany and the UK are probably the two most advanced after that. Following these two countries are other large nations in Europe like France, Italy, Spain and Poland. There is still a lot of growth to come in the Polish market and, as more people get online, a lot more will be done with domain names. We are happy to be established now so we can provide our services to people in Poland for years to come.
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